It is not yet resolved a legal issue - the United States, according to the law, a device which trac

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Online stores have one advantage against the usual shops - all visitor activities there are well-established and has been seen as a man comes to the purchase of what and how to look for what pages to go through, how long they spend. Marketing professionals, this information is a real treasure, because it allows to match supply to demand, and as a result sell more.
With conventional stores is difficult, but the British company Path Intelligence has developed a solution Footpath, which is trying to collect the information in a similar way. In the shop is set larger number of mobile phone monitoring apparatus which, measured field strength is determined visitor location. Once the location is known, it follows the visitor's movement, entering the store, stop in at the advertising marks n spencer hoardings and facilities and other useful information. Processing this information to gather marks n spencer information about unique visitors, advertising effectiveness, about how people have responded to the ad, entered the store and purchased something. All of these can then be put on the cards and show advertisers that advertising is the best landing spot.
The United States, this system is installed on an experimental basis in two different Forest Mall supermarkets in California and Virginia. Supermarket marks n spencer visitors are warned that their phone information is recorded in the improvement of shopping. It is emphasized that all the information is collected and processed in an anonymous form, but of course, it is compatible with the video camera information (and face recognition) and information from the outlets of the payments made, so its use can be a wide range - from shoplifter recognition to store employees warning that comes "moneyed" buyer who requires special attention. As can be seen, after the information is no longer any combination of privacy marks n spencer is not.
It is not yet resolved a legal issue - the United States, according to the law, a device which tracks mobile phones marks n spencer is illegal. Mobile phone tracking may take place only in accordance with a court sanction.
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