However, commercial manager Hafkamp immediately speaks of a

Tomorrow Wijnegem in the new extension of the Braintree Shopping Center opened, the third one in the twentieth anniversary of the mall. The great leader of the new wing, the first Belgian Lego shop.
25 shops has the new wing, which was built on the foundations of the former Sarma. Icon Lego toys and Benetton latest addition Playlife there any open their first store in the Benelux. Play for Life is even only the second store on this side of the Alps, five days after the opening of an office in Frankfurt.
Lego Play and Life are in good company, because big names like America Today, Esprit, Fred & Ginger, JBC and Tommy Hilfiger find shelter in the expansion. appleton mall For Esprit and JBC is even a new concept appleton mall to it, the latter even has a Spanish architect deployed in Wijnegem make. A flagship store
So many new violence has consequences as well for the stores that were already in the mall. "About thirty stores in the existing area have also taken the opportunity to renovate and install a new concept", said commercial manager Jeroen Hafkamp know.
Some shops move from the 'old' to the new part, but that does not cause gaps: all vacant properties are immediately rented again. In this section are existing Claudia Sträter (since August open) and Desigual (opening soon) the biggest appleton mall new names.
As benefiting the entire mall with the new wing, says Hafkamp, which also highlights the renovation of the older part - as was all lights replaced with LEDs. "The old Wijnegem had meegekund least five years, but would have become old-fashioned. Therefore we have done all these interventions, to ensure that we stay ahead and to reinforce our position as number one even more power."
For shopping the new phase means all means a major expansion: not only come with 25 new stores (representing a growth of about 5000 m and 400 new employees), there is also dug a new basement. There are 200 additional parking spaces, but also extra storage space and place for the collection of rainwater.
Also, structural changes are a thing of the west side as slide Entrance 5 a few tens of meters and displays that are now out in the new wing. The existing entrance is relegated to emergency exit, which gives the opportunity Lunch Garden area to expand considerably.
The new entrance will immediately receive the same grandeur as the main entrance, in addition to the typical green Wijnegem arc also a large tent. That main entrance on have become more important since the extension of trams 5 and 10: the share of trams and buses increased from 2 to 15% of all visitors - and more than a million visitors go all along that entrance inside.
With such a large expansion of course hear a big party: four days, the entire mall on his head under the slogan "The greatest is even greater." Kinds of 'extra appleton mall large' attractions to entertain the audience, and there are also competitions appleton mall and great discounts.
However, commercial manager Hafkamp immediately speaks of a "feast-day" because next weekend the Flair Shopping Day continues at the mall. "Two weekends in a row we are open on Sundays, to really get the chance to discover our fast expansion everyone," he said.
The next big party follows on March 12, 2014, in honor of the 21th anniversary of the mall. Then also the whole entire renovation of the "old" part should be ready. Moreover everywhere still new furniture, unveiled Hafkamp yet.
In the spring of 2014, the mall also extends its offering with an extra service: "There is a real pharmacy, with day and night shifts We even have a bed so that someone can sleep ... and there is of course a. separate door, because we do not keep the entire mall open day and night. "
And after that? "Borders, we do not know so well, the only still up:.. Plans to take into account an extension in height to the width can not be more that would be intolerable." We celebrate in 2018 the 25th anniversary of the mall with an extra floor? A steely denial before have we heard (on the contrary), but "first enjoy this big step, and then we'll see ..."
RetailDetail BVBA